New PDF release: A Mile of Make-Believe: A History of the Eaton's Santa Claus

By Steve Penfold

A Mile of Make Believe examines the original historical past of the Santa Claus parade in Canada. This quantity specializes in the Eaton’s subsidized parades that happened in Toronto, Montreal and Winnipeg in addition to the shorter-lived parades in Calgary and Edmonton. there's additionally a dialogue of small city possible choices, prepared through civic teams, provider golf equipment, and chambers of commerce.

By concentrating on the pioneering attempt of the Eaton’s division shop Steve Penfold argues that the parade finally represented a paradoxical kind of cultural strength: it allowed Eaton’s to press its snapshot onto public lifestyles whereas additionally reflecting the decline of the as soon as strong keep. Penfold’s research unearths the "corporate excellent" – a visible and narrative mixture of meticulous association and kooky type– and its effect on parade traditions. Steve Penfold’s significant analytical abilities have produced a piece that's at the same time a cultural heritage, background of industrial and remark on consumerism. specialist historians and most people alike will be remiss if this wasn’t on their vacation want list.

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A Mile of Make-Believe: A History of the Eaton's Santa Claus Parade by Steve Penfold

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